INTIMATE WELLNESS Marketing
Marketing for MonaLisa Touch, Viveve, FemTouch, FemiLift, TempSure Vitalia, ThermiVa, Votiva, Core Intima, diVa, EmSella, Juliet, Cliovana, Acupulse W, or PRP
WATCH OUR WEBINAR! 🖥️
"How to generate $150K or more in intimate wellness in 12 months"
We've implemented this strategy with over 250+ intimate health providers and counting.....
Case Study 1:
Solo OBGYN practice with Viveve
David Schwartz, MD
Dr. Schwartz is a solo practice OBGYN in the Cincinnati OH area. He purchased the Viveve device in 2018 and also offers other in-office procedures such as endometrial ablation and hysteroscopy.
BEFORE: Dr. Schwartz has experience with in-office procedures but Viveve was the first cash service and isn't covered by insurance so the office had struggled to get the word out to patients. He had a small social media following and no email list. Dr. Schwartz is a very good speaker and enjoys patient education and speaking so he was excited about the potential to grow his Viveve business using webinars and social media marketing.
AFTER: Medical Marketing Whiz implemented the Dr. Marketing Blueprint program consisting of social media marketing, social media ads, an e-book to grow his email list. He also recorded 2 evergreen webinars (1 on Viveve and another for endometrial ablations). Dr. Schwartz generated $304,000 in revenue for Viveve in 12 months. The office also grew their email list to over 800 patients (from ZERO), got 106 leads from their e-book and social media lead generating campaign.
Case Study 2:
OBGYN group practice with MonaLisa Touch
St Clair Shores OBGYN
This is a private practice OB/GYN office with 8 providers.
BEFORE: They purchased MonaLisa Touch laser in 2013. Prior to working with Medical Marketing Whiz, the doctors were generating MLT patients during conversations at the patient’s annual exams. Their website served as their primary online channel to advertise MonaLisa Touch. The office tried local newspaper advertising and a feature story in a prominent metro magazine with no return on investment. They also did one in-office seminar on their own, but only had 6 people attend. They did not have a social media presence and were not utilizing email marketing. Dr. Raphtis loved to speak and was excited about the potential of patient seminars and online webinars to get the word out.
AFTER: Medical Marketing Whiz implemented the Dr. Marketing Blueprint program consisting of social media, email marketing and a monthly email newsletter to their 10,000+ patient email list, and five MonaLisa Touch seminars throughout the year in the office. We also recorded an evergreen "Menopause Chat" webinar. In addition to the success with MonaLisa Touch in 2017, Medical Marketing Whiz also helped the office successfully launch a Wellness Coaching program, Food Intolerance Testing and PRP procedures into the practice.
The office performed $156,600 in MonaLisa Touch revenue in 12 months, got 184 new patient leads from the Menopause Chat webinar valued at $331,200. 772% ROI on the marketing program.
Case Study 3:
OBGYN group practice with MonaLisa Touch
Walnut Lake OBGYN
OB/GYN private practice in the metro-Detroit area with 4 doctors and one NP.
BEFORE: Purchased MonaLisa Touch laser in 2018, which was the first cash service at the practice. The practice gt most of their patients from referrals and word-of-mouth. They weren't utilizing social media or email marketing but did have a patient email list.
AFTER: Medical Marketing Whiz implemented the Dr. Marketing Blueprint program consisting of social media marketing, email marketing, and 3 in-office seminars. Generated $73,800 in MonaLisa Touch procedures in 12 months from within their own practice. They also generated 95 new patient leads valued at $171,000 for MonaLisa Touch through social media and ad campaigns.
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WHO IS THIS FOR?
You’ve invested over $100K in an intimate health device and need to attract high-quality patients who will pay cash for these services
- You’re tired of spending your time at the hospital and would rather grow your in-office procedures so you can increase practice profits and have a better work-life balance
- You want patients to know that your practice is #1 in your local area and you offer services that no one else does
- The company made it seem like it would be easy to get new patients, but it's not
- You wasted $1000’s of dollars on a marketing agency, and got garbage leads
- You feel like you’ve tried everything already and can’t afford to waste any more time or money
- Your staff has a variety of responsibilities at the office, but ultimately has little marketing experience
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HERE'S THE TRUTH...
You can attract high-quality patients and grow your revenue by $150K+ per year or more for your intimate health procedures using social media, email marketing, and patient education events and webinars.
However, most women’s health providers are not equipped with the time or skills to do this since putting it all together is time-consuming and requires marketing tactics that they may not fully understand how to implement. And, most marketing agencies out there don’t understand the right way to market such a sensitive topic.
We are the only people dedicated to solving this particular problem for OBGYN, UroGyns and other women’s health providers who offer these treatments.
You're in the right place!
In order to grow your intimate health device to over $150K+ every year, you need to educate your current patients first because these women already KNOW, LIKE, and TRUST you. You also need a marketing plan to attract new patients to the practice.
We're going to show you a proven 10 step marketing strategy that will produce $150K in revenue OR MORE within 12 months for your intimate wellness services. The beauty of this system is that it not only works for Intimate Wellness, but it will also work for other treatments such as: hormone therapy, aesthetics, weight loss, urinary incontinence, endometrial ablations, in-office hysteroscopy, and even men's health treatments.
LORI WERNER & GLENN AKINS
Co-Founders of Medical Marketing Whiz
Prior to Medical Marketing Whiz, Lori Werner spent 16 years in medical device sales including 7 years at Hologic, one of the largest women’s health companies in the world, and 9 years in pharmaceutical sales. She was a 7-time president's club award winner and was known by her customers as a "gold mine" of marketing resources.
As a medical device rep, Lori helped to drive in-office procedure volumes by assisting her doctors/customers social media marketing and patient seminars. Medical Marketing Whiz was actually inspired by one of her gynecologist customers who encouraged Lori to get out of the corporate world and pursue her passion for marketing women's health services. After just 1 year Lori grew Medical Marketing Whiz from a 1-woman operation to a 100+ client operation and brought on Glenn Akins as a partner.
Glenn Akins is an accomplished operations executive with 2 decades of experience in medical sales, marketing, and practice operations. Glenn worked in medical device sales in orthopedics and regenerative medicine and later launched a concierge medical practice with an OB/GYN physician in central Ohio. Glenn specializes in strategic operations management and the development of high-performing teams. He has a passion for developing and implementing systems and processes that help our clients maximize their procedure volumes and revenue. He also loves learning about new technologies that can be used to help clients stay ahead of the competition!
Medical Marketing Whiz has grown to be one of the most sought-after medical marketing agencies in North America, providing a proven marketing system for private practices and medical device companies. Our relentless commitment has helped us uncover the key strategies needed to succeed. Our team of experts has worked with over 250 women's health providers throughout the US and Canada and we have partnerships with many of the top medical device manufacturers.
LEARN THE MARKETING BLUEPRINT
FOR WOMEN'S INTIMATE HEALTH
Marketing women’s health services requires that you create, deliver, and educate current and prospective patients to build trust and authority. This requires a comprehensive marketing plan, not just relying on your website or word-of-mouth.
To grow your intimate health device to over $150K+ every year, you need to educate your current patients first because these women already know, like and trust you. You also need a marketing plan to attract NEW patients to the practice.
Your women’s health marketing plan should include the following 10 steps, which we will go over in more detail below.
INTERNAL MARKETING:
- Send out a mailer and email blast to current patients
- Create a system to track patients who need a maintenance treatment every 12 months
- Build a landing page and patient funnel
- Educate using social media
- Record a signature patient education webinar
EXTERNAL MARKETING:
- Build a list of “leads” in your target market using social media ads for your webinar & landing pages
- Run targeted social media ads to women age 40+ within 25 miles of your office
- Nurture leads using email marketing and text
- Optimize your Google listing so new patients can find you
- Build your online reputation, specifically Google reviews
The beauty of this 10 step plan is that not only does this work for your intimate wellness device, but it also works for growing your other high revenue procedures such as endometrial ablation, urinary incontinence treatments, hysteroscopy, fibroids, and hormone therapy.
PART 1: INTERNAL MARKETING
1. MAILER & E-BLAST TO CURRENT PATIENTS
Educate your current patients by sending out a mailer and also an email blast to all women over age 40 in your practice. Be sure to speak to the patient’s pain points and let them know that your office has researched various treatment options and is the first (or one of the first) in the area to offer this treatment option. Writing educational copy that speaks to the pain points or bothersome symptoms that patients may be experiencing is key to getting them to take action and schedule an appointment.
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2. MAINTENANCE TREATMENT REMINDER SYSTEM
Most intimate wellness devices require a maintenance treatment every 12-18 months so you’ll want to make sure you have a system in place to remind patients when it’s time for their maintenance check-up. Use mail, email, and text to make sure these patients are followed up with and scheduled because these touch-up treatments ensure the patients maintain their results and create a cumulative effect on your revenue.
3. BUILD AN OPT-IN PAGE (so you know who's interested!)
In order to generate a list of interested patients or leads, you need to have a landing page that you can drive traffic to so you can collect contact information including name, email, and phone number.
Remember to include the link to your landing page in your email marketing and social media so you know which patients are interested in learning more!
4. EDUCATE USING SOCIAL MEDIA
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Social media, particularly Facebook and Instagram, are must-haves for women’s health practices because your target audience is extremely active on these social media platforms. Organic posts allow your audience to get to know you and learn why you’re the expert in their area when it comes to menopause, hormones, vaginal atrophy, and urinary incontinence.
Unfortunately, many doctors make the mistake of putting a staff member in charge of social media posts, usually someone they think is good at social media because they’re young. The problem is that the staff member is usually doing multiple jobs at the office in addition to social media and may not really know how to use social media for growing a medical practice. The other problem is that these young staff members aren’t in the same demographic as the target audience for intimate wellness treatments and so the posts they create don’t speak to the pain points of the patient, which is key for actually getting patients interested in learning more.
Other doctors will hire a marketing agency to do their social media. The agency typically posts stock photos about the treatment or they pull the posts from the device company marketing portal and post them. The content is very boring and rarely gets any engagement and the result is very few (if any) phone calls or appointment requests.
If you’re not getting likes, comments, shares, or video views, you won’t get any results from your social media efforts. In order to attract new patients, you need to post content that helps patients get to know you as the expert in women’s health in their area.
What types of things should women’s health providers post on social media? Create educational content including personal photos, videos and testimonials so that potential patients get to know you and understand their treatment options for vaginal atrophy, laxity and urinary incontinence.
How often should you post? Organic content should be posted to Facebook daily during the week and at least 3 times per week on Instagram to maintain an active and engaging page. If you aren’t posting regularly, the algorithms will not show your posts in people’s newsfeed.
Understanding the social media algorithms, posting photos and videos that highlight the doctor and staff, and getting engagement is the key to growing a social media presence that will attract new patients for intimate wellness who value you as the expert in the local area.
5. RECORD A PATIENT EDUCATION WEBINAR
How do you take time to educate existing patients and reach new patients who may be too embarrassed for others to know they have vaginal dryness or urinary incontinence? Webinars have been a game-changer because they allow patients to learn about the treatment in the privacy of their own home (and their significant other can also watch and learn).
Webinar Benefits:
- No food orders, leftovers, caterers!
- No need to staff extra hours for an event.
- An easy way for new prospects to meet you without stepping out of their comfort zone.
- Can be done from the comfort of your home and watched from the comfort of theirs!
- Patients can watch any time that is convenient for them (evergreen webinars).
- Saves you time because you can educate hundreds of women at a time!
- Patients can book appointments directly after watching the webinar.
Doing a webinar is more than recording a video and posting it on Youtube. In order to generate leads, your webinar needs to have a registration page, a broadcast room page, and a replay page. This way, you have a list of patients who have watched the webinar and your office can follow up with them to book a consultation (easy with automation!).
A webinar can be done live or it can be an “evergreen” webinar which is a pre-recorded webinar that allows patients to watch it at a time that’s convenient for them. Either way, webinars are a very effective way to reach current and prospective patients and educate them on their treatment options and position YOU as the go-to provider.
Record an evergreen webinar on menopause to include hormones, vaginal atrophy and urinary incontinence (kill 3 birds with one stone!). The webinar should be marketed to existing patients and new patients using social media marketing, Google and the website. All webinar attendees should be followed up with to schedule a consultation.
PART 2: ATTRACTING NEW PATIENTS
According to the Direct Marketing Association, email marketing on average sees a 4300% ROI for businesses in the USA.
6. BUILD YOUR 'LIST'
Many relationships now start on social media where they learn about your practice. The problem is that you may not have the contact information for all of your social media followers, and you never know if and when your social media pages could be shut down. Therefore, you want to get them on your “contact list” so that you can email or text them to carry on building that relationship. This is called list building and lead nurturing.
Why is listing building so critical?
You own the email list. You don’t own your social media followers!
Email lists get 10 times higher conversions than social media campaigns.
If you're not actively building your list yet....it's time to start NOW.
7. RUN TARGETED SOCIAL MEDIA ADS TO WOMEN 40+
How do you add more leads to your list? Running targeted social media ads (Facebook & Instagram).
Your target market for intimate wellness is usually women over age 40 who are within a 10-20 mile radius of your office and who already spend money on self-care services. The most effective way to target these potential patients is through social media ads.
Why use social media ads to build your list?
- Your ideal patients are on social media
- Facebook & Instagram ads are cost-effective
- Targeting capabilities are exceptional
- There’s a larger pool than using Google Ads just focused on keywords
In order to capture leads with your social media ads, you'll want to have a lead capture system. This could be an opt-in landing page (see step #3), a webinar registration page or even using a lead magnet such as an e-book. Once you have this in place, you'll run social media ads to drive traffic to the opt-in pages. People provide their name, email and phone number in order to gain access to an ebook, video, discount offer, or to watch your webinar.
The graph above shows the cost to reach 1000 people on Facebook/Instagram as compared to other advertising mechanisms.
However, there is a danger of not knowing what you’re doing with ads. “Boosting” Facebook posts or “promoting” Instagram posts can get you into trouble if you don’t know the advertising policies. Boosting posts with the name of your device, the word vagina or intercourse is a no-no and most likely your ad will be denied, or worse your ad account can be restricted or shut down completely. Make sure whoever is doing your ads, knows the policies for marketing intimate wellness so you don’t get sent to Facebook jail!
You can generate new 20+ appointment requests per month using targeted Facebook and Instagram ads. We’ve seen some of the best results with Facebook and Instagram ads that send people to watch a webinar on menopause, vaginal atrophy or urinary incontinence or to get a free consultation. These are called lead generating ads. They provide the office with the name and contact information of prospective patients who are interested in learning more about menopause or intimate wellness treatment options.
8. NURTURE YOUR LEADS
A big mistake a lot of doctors make is paying a marketing company to do lead generation. The marketing company gives them a list of leads and then the office calls all of the leads, just to get rejected because they aren't interested in an appointment just yet.
Keep in mind that marketing intimate wellness is unique. You can't expect to get a woman to book an appointment for this procedure the first time they opt into something on social media. She doesn't know you yet and certainly hasn't had time to do her research and trust that you're the expert.
Remember that these are COLD leads. They have no previous experience with your office but may have expressed interest because they saw one of your social media ads. Your job now is to nurture those leads and help them get to know you!
Practices that excel at lead-nurturing generate 50% more sales-ready leads at a 33% lower cost!
Why is lead nurturing important for marketing results? The marketing rule of 7 states that it takes an average of seven interactions with your brand before a purchase will take place. So for doctors this means that you have to build a list of contacts and then those leads need to hear from your practice at least seven times before they will decide to become a new patient.
If you allow your contacts to get to know, like, and trust you, over time you’ll reap the rewards. You'll find yourself with more leads that turn into patients. Meaning for you repeat visits, referrals, and long-time loyalty.
“Lead nurturing emails get 4-10 times response rate compared to stand alone email blasts” ~ (https://www.invespcro.com/)
Email marketing is one of the most effective online channels for lead nurturing and it’s the most cost-effective way to connect with prospective and current patients.
Doctors have the #2 open rate of any business that does email marketing (just behind religious organizations). In fact, patients love to hear from their doctors!
Ways doctors can use email marketing to nurture leads:
Monthly email newsletters: A monthly email newsletter is a great way to educate patients on various health conditions, update patients on new office policies, introduce new providers or treatment options.
One of the biggest advantages of e-newsletters is that they can be easily forwarded by patients of the practice to their friends and relatives who may not have previously known about the practice from personal experience. This social process of information sharing is known as “viral marketing” and if your email newsletter provides valuable information, patients can use it to recommend your practice to others.
Be sure your monthly email newsletter is 80% valuable information and just 20% promotional. Include information about menopause, urinary incontinence, and intimate wellness and share patient testimonials to build trust. This keeps your practice and expertise in the forefront of patient’s minds and is proven to increase appointment requests.
Lead generating campaigns: As discussed in step two in this 10-step plan, you can narrow down your list of interested patients by sending out a targeted email blast to everyone on your email list over age 40 and speak to the symptoms and pain points that they may be experiencing as a result of menopause including dryness, urinary leakage, frequent UTI’s and vaginal laxity.
Be sure to link the email blast to your landing page from step one so that you narrow down the list of patients who may want more information and a consultation.
Invite to patient webinars and seminars: Use email marketing to invite patients to an upcoming webinar or in-office seminar on menopause or intimate health. Email marketing results in the highest and most reliable RSVP rate of any invite that you send out or post.
Requesting Google reviews: Use email marketing and texting to ask patients for feedback and Google reviews. Building a strong online reputation is critical to attracting new patients and using email and text are quick and effective ways to get new reviews every week.
9. OPTIMIZE YOUR GOOGLE MY BUSINESS LISTING
Your Google My Business listing can become a high-octane patient acquisition engine. However, most doctors haven’t paid attention to their Google My Business listings and may have unclaimed or incomplete profiles.
What is Google My Business? Google My Business is a free tool for businesses and organizations to manage their online presence across Google, including Search and Maps. Google prioritizes its own listings (Google My Business listings) before website rankings. So what this means is that the bright shiny site you paid a small fortune for, even if it ranks #1, it is now showing up in the second half of the page BELOW the Google My Business listings.
When prospective patients search for “obgyn near me”, you want your Google My Business listing to show up within the top 3 Google My Business results.
If you want new patients to find you, you need to put time and effort into optimizing your Google Business listing. This includes claiming your Google My Business profiles, fixing any errors, updating your services, adding photos, videos and posting on your Google My Business listing at least weekly.
Be sure you’ve added photos with your intimate wellness device to your profile and also make sure it’s listed under services on your Google My Business listing. Post regularly on your profile including photos and videos about all of your treatment options.
Optimizing your Google My Business listings will result in higher rankings, more phone calls, website hits and direction requests and results can be seen in as little as 90 days or less!
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"88% of people trust online reviews as much as personal recommendations." [Source: Forbes]
10. BUILD YOUR ONLINE REPUTATION SO YOU'RE #1
When women hear about you, they are going to do their research on your office before they call. Imagine if a woman sees some of your marketing or hears about you from a friend and decides to look you up online. If she goes to Google and sees that you only have a couple of patient reviews, or worse yet, if your reviews are less than a 4.5-star average, do you think she would actually call for an appointment? NO WAY!
Let’s face it, we all solicit opinions from other individual’s experiences before we make a purchase. This is especially true for doctors and prospective patients. Reviews help promote trust, increase patient retention and are more likely to convert leads into new patients.
Unfortunately, most doctors don’t pay close attention to their Google reviews. They have a few reviews and many times they are from unhappy patients who have a billing issue or don’t like the wait time, and the review actually has nothing to do with the doctor themselves.
72% of unhappy patients who post negative feedback on Google do so as a result of a non-primary factor, such as a billing or supporting staff member experience. Only 28% of negative reviews are actually related to the physician and patient experience. By being proactive about your interactions with patients, you can keep your reviews under your control.
Other doctors have some testimonials on the website or post their reviews on other (useless) review sites that patients never actually look at. Google reviews are king - this is where you need to have the majority of your reviews posted.
Maintaining an excellent online reputation is critical for your practice’s success, particularly when it comes to vaginal & urinary health device marketing. Having more Google reviews than your competitors is social proof that you’re the go-to women’s health provider in the area and provide excellent patient care.
So how do you get reviews? The only way to get consistent reviews is to ask for them! You need to have a system for asking happy patients to leave feedback for you on your Google listing. Doing so builds a strong online reputation and also pushes your practice closer to the top of Google’s search results. Ignoring this step, can result in lackluster marketing results, or worse, driving patients to your competitor who has a better online reputation.
Building a strong online reputation with Google will make your office known as the top expert in women’s health in your area and will attract more new patients to the practice.
LET'S DO THE MATH....
So, as you can see, all you need to do is educate your current patients first, and then execute an outbound marketing strategy to attract new patients. This 10-step process has been proven to generate $150K or more in revenue for intimate wellness.
How many patients does it take to get to $150K? Let's do the math!
The average cost for an intimate wellness package in the US is approximately $3000. So equates to 50 patients in the first year to purchase a package.
INTERNAL MARKETING:
- Send out a mailer and email blast to current patients
- Create a system to track patients who need a maintenance treatment every 12 months
- Build a landing page and patient funnel
- Educate using social media
- Record a signature patient education webinar
Let's say you have 1000 patients in your practice over age 45 and according to the North American Menopause Society, 50% of women over age 45 have genitourinary syndrome of menopause (500 women in this example). This is your potential within your practice.
You sent out a mailer and an email blast to your list of 1000 patients and 150 opt-in to learn more
You record a patient education webinar and 80 patients watch your webinar
You utilize a sales funnel and automation to send these patients testimonials, FAQ and they are also getting your email newsletter, so 20% of them schedule a consultation (46 women)
At a $3000 value that's up to $138K in revenue just from the 46 women in your current practice in the first year! Twelve to eighteen months later those ladies get their maintenance treatment (because you have a system in place) which is an additional $46,000 in revenue.
EXTERNAL MARKETING:
- Build a list of “leads” in your target market
- Run targeted social media ads to women age 40+ within 25 miles of your office
- Nurture leads using email marketing and text
- Optimize your Google listing so new patients can find you
- Build your online reputation, specifically Google reviews
You can expect to generate 20+ new appointment requests per month using targeted Facebook and Instagram ads and by nurturing those leads over time using sales funnels, email marketing, and by watching your patient education webinar. Patients can find you easier on Google because your Google My Business listing is optimized and you're viewed as the local expert in women's health because you have more Google reviews than any other provider in your area. Your lead follow-up system is automated so it nurtures the leads to book an appointment.
Out of the 20 new appointment requests per month, let's say you convert 25% of them into purchasing an intimate wellness package (5 patients). At $3000 per package that's another $15,000 per month in new patient revenue, that's $180K in revenue per year.
With this 10-step marketing plan, you can expect to double or triple these numbers from the long-term awareness and pipeline for maintenance treatments. Not to mention these patients are ideal candidates for hormone therapy, wellness or weight loss programs, aesthetics, and minimally invasive surgical procedures.
You can do it yourself or ask one of your staff members to learn and implement these strategies. However this will likely fail because it can take months or even years of training to learn how to build landing pages, sales funnels, webinars, plus writing the landing page & email copy, creating social media posts, and learning how to effectively run ads, putting together a webinar presentation, recording your webinar and marketing it.
Plus, the cost of paying an employee to learn this is costly and you’re not guaranteed that the system will work because they don’t have experience doing this before and are usually also responsible for other jobs at the office.
Meanwhile, the payments on the device keep piling up each month.
- You’ll feel confident because you have an expert in charge of your marketing who will implement this entire blueprint for you
- You will have the best possible shot at building 6-figure revenue for intimate wellness as well as your other high ticket services.
- You’ll be able to rank higher in Google and be seen as the go-to in your specialty
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You can stop bleeding money if you are and start seeing a steady climb in intimate wellness appts
- You’ll be the envy of your peers and they’ll start asking you “How’d you do it?”
HOW IT WORKS
We implement the 10 step marketing blueprint for intimate wellness and then duplicate it for your other high ticket services such as in-office procedures, hormones, wellness or aesthetics
- Evergreen webinar
- Daily content for Social Media (FB & IG)
- Grow your list with Geo-targeted FB & IG ads to your target market
- Maintenance treatment reminder system
- We nurture your leads using Email/Text marketing
- Automated sales funnel with appointment scheduling
- Optimize your Google listings and get you more 5-Star reviews
- Quarterly patient education webinars or in-office seminars
- Private Facebook Group
- Bi-Weekly Zoom meetings with dedicated Marketing Whiz
AGAIN....WHO IS THIS FOR?
You’ve invested over $100K in an intimate health device and need to attract high-quality patients who will pay cash for these services
- You’re tired of spending your time at the hospital and would rather grow your in-office procedures so you can increase practice profits and have a better work-life balance
- You want patients to know that your practice is #1 in your local area and you offer services that no one else does
- The company made it seem like it would be easy to get new patients, but it's not
- You wasted $1000’s of dollars on a marketing agency, and got garbage leads
- You feel like you’ve tried everything already and can’t afford to waste any more time or money
- Your staff has a variety of responsibilities at the office, but ultimately has little marketing experience
Still not convinced?
The Testimonial Wall Continues...
READY TO HAVE A CONVERSATION?
Frequently Asked Questions
This is a 12-month marketing program and after that, it's month to month. We only want to work with offices that are committed and take it seriously and don't make excuses. So, if during our 12-month program, we both find that it's not a good fit, we are happy to part ways early, as to not waste either of our time.
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Doctors who want to attract high-quality patients and are trying to grow in-office procedures and/or cash services
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Doctors who want patients to know that your practice is #1 in your local area and you offer services that no one else does
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Practices who have the staff in place to ensure a great patient experience. Patients who search for providers online expect top-notch care from a caring and highly educated staff
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Practices that are fun to deal with and eager to grow
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Doctors who are committed to their success. This means making sure their point person attends the Zoom meetings and provides deliverables in a timely manner. We also want the doctor to at least participate in one Zoom meeting each month with our team to go over results and answer questions.
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Doctors looking for a quick fix (there is no such thing). These tactics only work if you realize that in order to generate new patients consistently in 12 months or less you need a multi-faceted marketing plan designed to educate current patients AND attract new ones. This does not happen overnight.
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Offices who are completely hands off and think that marketing is “set it and forget it”.
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Offices who don't make time to get on our monthly, bi-weekly or weekly Zoom meetings.
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Offices that don’t have the staff in place to ensure a great patient experience.
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Doctors who aren’t ready to take action yet. Thinking you’ll wait to invest in your marketing until you get more patients is like the cart before the horse.
This is a done-for-you program, as much as possible. However, we do ask for a few things from you. 1) Designating a point person at the office who can be a champion for your intimate wellness services 2) Meet with us at least 2x per month on Zoom to keep everyone on track and so that you know what we are doing 3) Trust the process. Marketing does not happen overnight. The point person will be approving the monthly email newsletters and helping to coordinate time with the doctor to record their webinar. We also ask the point person to send us personal photos for us to use on social media to keep the pages engaging and "social". It would be approx 1 hour per month of time for this point person in working with us.
We recommend starting with $25 per day ad spend for Facebook & Instagram ads. This allows your ad to reach your target market and the algorithms to learn who is the most likely to click on your ad. Once the ad runs for 2 weeks you can adjust your ad spend based on if you want more or less leads.
Feel free to read our Google reviews, check us out on social media, read our testimonials, watch our other webinars and see for yourself.
Here’s the truth. Most women’s health providers are not equipped with the time or skills to do this since putting it all together is time-consuming and requires marketing tactics that they may not fully understand how to implement. And, most marketing agencies out there don’t understand the right way to market such a sensitive topic.
We are the only people dedicated to solving this particular problem for OBGYN, UroGyns and other women’s health providers who offer these treatments. In fact, our co-founders Lori Werner and Glenn Akins have over 3 decades of experience in women's health and functional medicine sales and marketing. Our team has implemented this program at over 250 offices in North America over the past 4 years alone. We have the ROI results to prove that our system works.
